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PRIVACY NOTICE


Last updated 26th March 2025

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This privacy notice for Kingdom Arcade Ltd ("we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:

  • Visit our website at https://www.kingdomarcade.co.uk, or any website of ours that links to this privacy notice.

  • Engage with us in other related ways, including any sales, marketing, or events.

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at https://www.kingdomarcade.co.uk/contact.

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SUMMARY OF KEY POINTS

  • What personal information do we process? We do not collect personal information directly. However, Google AdSense may collect user data for advertising purposes.

  • Do we process any sensitive personal information? No, we do not process sensitive personal information.

  • Do we receive any information from third parties? We rely on Google AdSense, which collects data automatically for ad personalization.

  • How do we process your information? We use cookies and tracking technologies to serve ads, improve user experience, and ensure security.

  • In what situations do we share personal information? We do not sell or share personal data, but Google AdSense may collect and process information as an independent data controller.

  • How do we keep your information safe? We rely on Google's security measures to protect data collected through AdSense.

  • What are your rights? You have the right to opt out of personalized ads and manage cookie preferences.

For more details, please review the full privacy notice below.

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1. WHAT INFORMATION DO WE COLLECT?
Personal Information You Disclose to Us

We do not collect personal information directly from users.

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Information Automatically Collected

When you visit our website, Google AdSense automatically collects certain data, including:

  • Log and Usage Data: IP address, browser type, pages visited, and session duration.

  • Device Data: Device type, operating system, and internet service provider.

  • Location Data: Approximate geolocation based on your IP address.

This data is collected for ad-serving purposes and website analytics.

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2. HOW DO WE PROCESS YOUR INFORMATION?

We process information to:

  • Display relevant ads through Google AdSense.

  • Improve user experience and website performance.

  • Ensure website security and prevent fraud.

For more details on Google’s data usage, visit: Google’s Privacy Policy.

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3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

If you are located in the EU or UK, we process your information based on:

  • Consent: Users must consent to cookies before personalized ads are displayed.

  • Legitimate Interests: Some data is processed for security and fraud prevention.

You can withdraw consent anytime by adjusting your cookie settings or visiting Google Ad Settings.

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4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We do not sell or share personal information. However, we use Google AdSense, which may:

  • Collect and process data independently.

  • Share user data with third-party advertisers.

For details on Google’s data-sharing policies, visit: Google Privacy & Terms.

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5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

Yes. We use cookies and tracking technologies to:

  • Serve relevant ads via Google AdSense.

  • Analyze website traffic.

  • Improve user experience.

Users can manage cookies via our cookie consent banner or browser settings. For more details, visit our Cookie Policy.

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6. HOW LONG DO WE KEEP YOUR INFORMATION?

We do not store personal information directly. Google AdSense determines its own data retention policies. You can manage ad data via Google’s Privacy Controls.

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7. HOW DO WE KEEP YOUR INFORMATION SAFE?

We rely on Google’s security infrastructure to protect any data collected through AdSense. However, no system is 100% secure, and we recommend managing your privacy settings.

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8. WHAT ARE YOUR PRIVACY RIGHTS?

Users have the right to:

  • Opt out of personalized advertising via Google Ad Settings.

  • Manage cookies and tracking settings through our cookie consent tool.

  • Request data access, deletion, or restriction via Google’s Privacy Dashboard.

 
9. DO WE MAKE UPDATES TO THIS NOTICE?

Yes, we may update this notice periodically. Any changes will be posted on this page with an updated “Last Updated” date.

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10. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or concerns about this privacy notice, contact us at:

info@kingdomarcade.co.uk
https://www.kingdomarcade.co.uk/contact

For Google AdSense-related privacy concerns, visit: Google Privacy Help.

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11. COOKIE POLICY

For details on how we use cookies and tracking technologies, please refer to our Cookie Policy.

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